Ross Reels

Ross Reels – Authorized Retailer in Little Rock, Arkansas

Fish On! Custom Rods is a proud authorized Ross Reels dealer in Little Rock, Arkansas. Ross has been building American-made fly fishing reels in Montrose, Colorado since 1973 — trusted by guides, competitive anglers, and serious fly fishers around the world. Whether you’re chasing trout on the Little Red River, working the White River, or gearing up for a destination trip, Ross Reels deliver the performance, durability, and craftsmanship that serious anglers demand.

Ross Evolution LTX

The Evolution LTX is one of Ross’s most popular freshwater reels — lightweight, large-arbor, and built with a smooth, reliable drag system that handles everything from delicate dry fly presentations to hard-running trout. A go-to reel for Arkansas tailwater fishing.

Ross Animas

The Animas is Ross’s workhorse freshwater reel — rugged, dependable, and priced for the angler who wants American-made quality without compromise. Built for rivers, streams, and everything in between.

Ross San Miguel

The San Miguel brings Ross’s legendary craftsmanship to a versatile mid-range reel. Smooth drag, clean aesthetics, and the kind of build quality you expect from a brand that’s been making reels in the USA for over 50 years.

Ross Cimarron & Evolution R Salt

From the Cimarron’s classic design to the Evolution R Salt’s corrosion-resistant saltwater performance, Ross builds reels for every fishery. Ask our team which model is right for your rod and your water.

Shop Ross Reels in Little Rock, AR

Visit or shop online at Fish On! Custom Rods — your local authorized Ross Reels dealer in Little Rock, Arkansas. We’ll help you match the right reel to your rod, your line, and your fishing style.