Authorized Ross Reels Retailer in Little Rock, Arkansas

Premium Fly‑Fishing Reels, Expert Service, and Local Knowledge

Fish On! Custom Rods is proud to be an authorized Ross Reels retailer in Little Rock, Arkansas, offering anglers access to some of the most trusted, American‑made fly‑fishing reels in the industry. Whether you’re chasing trout on the Little Red, exploring the White River, or gearing up for your next destination trip, Ross Reels deliver the performance, durability, and craftsmanship serious angler's demand.

As a local specialty shop, we pair world‑class gear with hands‑on expertise — helping you choose the perfect reel for your rod, your waters, and your fishing style.