They didn’t wait for the industry to catch up—they cast their own line. From that first burst of inspiration in Anchorage to the growing nationwide movement they’ve become, Fishe Wear has always been about more than clothing. It’s about claiming your space, expressing your style, and rewriting what it means to be a woman on the water.
In 2015, founder Linda Leary stood in her office surrounded by sticky notes and ideas—frustrated, fired up, and ready to make change. She’d spent a lifetime fishing in gear that wasn’t made for her. Boxy fits. Dull colors. No soul. So she asked the question no one else was asking: Why shouldn’t women have fishing apparel that works and inspires? The answer became Fishe Wear—a brand built on guts, creativity, and a whole lot of Alaska grit.
Born in the heart of Alaska, Fishe gear is tested in some of the wildest waters on Earth. But it’s worn by women across the country—on tarpon flats in Florida, mountain streams in Montana, paddleboards in Oregon, and backyards everywhere in between. Fishe designs bold, functional gear for women who thrive outside the lines. Built for real adventures, worn by real women who don’t hold back.
Pictured are the Fishe forceps and poly boxes in just a few of their vibrant, unmistakable print options. Find these products and more in our storefront space or online at our website.