Sendero Provisions

Sendero Provisions Co. crafts quality gear inspired by the landscapes and cultures of wild America. We got our start wandering the deserts of the Southwest in search of geologic wonders and epic adventures. From our early days as geologists mapping the land to our time spent on cold mountain streams chasing native rainbows, our drive comes from a deep connection to the land and the cultures tied to it. That’s the heart of Sendero—making slick, timeless products that call you to the wild. SPIRIT of the WEST // SOUL of the WILD.

“Sendero” means “trail” or “path” in Spanish. While its exact origin is unclear, around here if someone says they’re walking a “sendero,” folks know exactly what they mean. We like to think we’re carving our own “sendero,” following the trails of our role models and industry leaders. We’re simple folks with strong values: an honest handshake, a hard day’s work, flowing rivers, native fish, public lands, quality gear, live music, art art’s sake, craft drinks, and good Texas BBQ.