About Us, My Family

About Us, My Family 

Fish On! Custom Rods is a family owned business in Little Rock, Arkansas. Our four sons were, and are, all about the outdoors and fly fishing quickly became our passion
. We got our start building fly rods, out of necessity, when our son's friends went with us to the rivers of Arkansas. Of course the place of choice was Dry Run Creek in Norfork, Arkansas and our home water Mossy Shoal on the Little Red. We needed several fly rods and building our own rods just made sense. 

That’s where it all started! Fish On! Custom Rods specializes in hand crafted fly rods using the highest quality materials and components available. One of the primary features of each fly rod is the hand turned reel seat made from stabilized wood. The art of creating beautiful wood reel seats caught on, and then the wood and acrylic products for home and office soon evolved.

Fish On! Custom Rods has created one of a kind pens, bottle stops, coasters, and the charcuterie boards, serving boards and cutting boards. Each is unique.

We have incredible partners who have chosen Fish On! Custom Rods to sell their handmade goods. Not necessarily just any company, but family owned companies. 

“Without commitment, you cannot have depth in anything, whether it's a relationship, a business or a hobby.” —Neil Strauss

It is the craftsmanship of products from artisans that resonate with the celebration of a Fish On!